This project focused on creating a unified icon style to be used across Esri’s web platforms and marketing materials. The goal was to develop a versatile visual language that could adapt to both digital interfaces and promotional assets while maintaining brand consistency. The process involved defining a clear set of design principles—covering line weight, color usage, proportions, and detailing—to ensure the icons are pixel-perfect, cohesive, modern, and on-brand. The resulting icon system supports a wide range of communication needs, from product feature callouts to campaign graphics, providing the company with a scalable and recognizable visual asset library that strengthens its identity.