This icon library was created to visualize demographic data across the United States in a clear and engaging way. Designed for Esri’s Tapestry Segments to help users explore how communities have evolved over time, the system supports hyper-targeting specific populations and uncovering insights into consumer preferences, lifestyles, and spending habits. The icons balance clarity with flexibility, making it easier for analysts, marketers, and researchers to quickly interpret complex data and tell compelling stories about population trends.